A brand new role and great opportunity to join this global
technology and marketing data-driven business who also has a very
interesting digital agency model.
The role has two
parts to it; working in-house to provide strategic consulting services
to a couple of key clients and secondly to support business growth
opportunities, primarily in Australia but also in the region as part of
the Asia Pacific consulting team.
We're looking for
someone with a combination of direct online and analytical marketing;
CRM and quantitative analytic skills and someone that enjoys presenting
and consulting to clients; navigating and guiding them through a zillion
ideas in what's best for consumers, business and ROI. You
must also be comfortable with numbers, not so much the detail as they
have analysts to do the data-modelling but as a Consultant you need to
be able to transform the data into insights.
A little bit more about the role:
- Work with clients to optimise online and offline marketing campaign performance.
-
Campaign/program management - lifecycle messaging strategy
development, analysis/reporting and performance improvement through
customer acquisition, retention, cross-sell and winback.
- Help
clients gain insights into their business and customer behavior through
analysis of campaign data, transactional data, customer profile data and
competitor/industry analysis.
- Customer Lifecycle Management - develop multi-channel contact strategies tailored to individual customer segments.
- Business Development - Support sales teams in new prospect meetings and client renewals.
Ideally the role will be based out of Melbourne but we're open to
candidates from Sydney as long as you're OK with weekly travel.
So if you have at least 10 years experience in CRM (degree
qualificatios in marketing, business or quantitative would be great)
within hands-on data, reporting, campaign management, insight and
analytical environment -- then please get in touch.
... automotive experience is a major requirement.
Either email Sally connect@lavolta.com.au or call on 0414 994 733 -- many thanks