New opportunity to work with an iconic Financial Brand to set up and take responsibility for maximising the digital performance of their websites and online products, improving the online trading and the overall customer experience.
Working very closely with Brand & Acquisition, Customer Engagement and Development Teams you would set-up and manage site roadmap, analysing web site traffic, utilise data and research tools, implement testing (A/B and MVT) and make recommendations to maximise conversion rates and improve the overall user experience.
We're looking for exceptional knowledge of Google Analytics, conversion/persuasion best practices, user-centred design principles (click-tracking, persona development, UX/UI design, user feedback, surveying, testing). You also need experience in all aspects of planning, producing, implementing and managing projects (wireframing, copywriting, design principles, analytics, testing) as well as a good understanding of SEO best practice.
Good opportunity in the Finance industry and the culture is great. Please get in touch with Bob for more information at firstname.lastname@example.org -- Many thanks.