LaVolta - Recruitment for the Digital Age

Sydney FED 5th March at The Altitude Bar, Shelbourne Hotel, 200 Sussex St. 6:00 pm.

About the company:
A division of Ziff Davis, the leading digital media company in tech and gaming, IGN Entertainment is the world's largest video games media brand. Its network of video game-related properties (,,GameSpy and others) is the #1 source for video game information. IGN's network also includes leading men's lifestyle site and entertainment site Ziff Davis reaches a global audience of 53 million monthly unique users. Ziff Davis is a subsidiary of j2 Global, Inc.

About our guests:
Ian Chambers has over a decade of international games experience with stints across EMEA for Ubisoft and Electronic Arts.  Today, he leads IGN’s operations outside of North America including the men’s lifestyle brand, AskMen to now having a network of publishing partners in more than 30 territories, with content available in 10 languages, including Arabic, Chinese Malay and Spanish.

Since co-founding in 1999, Ricardo Poupada has led the site to become the largest lifestyle online portal for men, reaching audiences of over 20 million a month.  He has been a frequent writer on the site, interviewing famous faces such as David Beckham and Hugh Hefner.  Additionally, Ricardo oversaw the sale of to IGN Entertainment in 2005 (now part of Fox Interactive Media).

The mediator:
For those of you who don’t know Guy, he is a founder/director of the highly successful transmedia entertainment company, The Project Factory, founded in London and Sydney 2005.  Most recently they have worked with the largest media company in Europe, RTL, on a major transmedia project for the soap opera GTST, with NBCUniversal for Downton Abbey, and Channel Seven for the Australian Open.

Guy has  worked for BBC Worldwide, Foxtel, BigPond, PBL Media and has produced over 200 innovative digital media productions for the BBC, Penguin Books, FoxKids, Foxtel, The Guardian, and a variety of other media companies.  Until recently Guy was President of AIMIA (Australian Interactive Media Industry Association) and he is a judge for the Webby awards in the US, and the World Summit awards globally.