LaVolta - Recruitment for the Digital Age

Is now the time for Product Innovation?

“Prior to the economic crisis, companies were prepared to launch experimental products and failure was considered a... part of the innovation process,” says Nick Coster, a founding partner of product management consultancy brainmates.

Businesses are now more risk averse but they still have to provide new customer solutions. “Companies are cautious and asking for more cost effective models for innovation... they’re looking for payback with stronger commercial outcomes... and a reduction of wasted innovation investment,” says Coster.

Continue reading this NETT article by Sally
 
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