LaVolta - Recruitment for the Digital Age

Adam Ferrier, Naked Communications, February 2009

Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in ‘Identifying the underlying constructs of cool people’, and for a short while was a global cool hunter.

In 2004 Adam moved to become a founding partner of Naked Communications in Australia. In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007 Adnews Agency of the Year.

Unfortunately due to technical problems we were unable to record this interview.