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Australian startup launches social video metrics product

Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist, reported in her launch speech: “A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”

Vquence’s new VQmetrics product can collect and analyse usage and engagement statistics from a large set of social video networks and provide near-realtime reporting, which allows marketers to continuously improve on their strategies.

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