Digital Bullets 2010 #16: Social media - Should brands be hyperventilating if they havenít got a strategy?
Everyone these days seems to be a social media expert. Is social media genuinely a development that has fundamentally changed the way brands must engage with consumers, or is it just a minor nuance in the digital story? What do you see as being the big developments in social media in the next year or two? Should brands really be hyperventilating if they haven’t got a social media strategy or is that a lot of hype from so-called experts with a vested interest in selling brands their services?