Digital Bullets 2010 #16: Social media - Should brands be hyperventilating if they havenít got a strategy?

Everyone these days seems to be a social media expert. Is social media genuinely a development that has fundamentally changed the way brands must engage with consumers, or is it just a minor nuance in the digital story?  What do you see as being the big developments in social media in the next year or two?  Should brands really be hyperventilating if they haven’t got a social media strategy or is that a lot of hype from so-called experts with a vested interest in selling brands their services?


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By: Rishi Sahgal On: 01/09/2010 15:37:06
Great Bullet. Definitely a serious question at the moment. You only need to go onto Twitter to see how many self proclaimed 'Social Media Experts' are floating about out there. Speaking of social media, I actually found it somewhat difficult to easily share this bullet. Eventually I had to create a Tiny URL and manually post to twitter.....
By: Emily Berry (LaVolta) On: 02/09/2010 16:04:28

Hi Rishi,

Thanks for the comment - a very good point indeed and something we'll definitely be thinking of improving on our website shortly.


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