Digital Bullets - What's the most irritating cliche in digital?

Over ten years, the digital sector has thrown up some great clichés. Some phrases that are wearing a bit thin like ‘serial entrepreneur’, ‘internet visionary’, others metaphors, like ‘digital natives’. What’s the shallowest or most irritating cliché you hear in a digital context?
Hope you enjoyed today’s video missile which is the last in this current series. We’d like to thank you for the incredible groundswell of comment, feedback and support generated by Digital Bullets.

We’ll be back with Series II very shortly… And if you have an opinion about the most important questions facing the digital sector and/or about who you’d like us to ask, let us know at bullets@lavolta.com.au

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By: bec On: 04/08/2009 10:20:30
Interesting comments here on mUmBRELLA http://mumbrella.com.au/industry-bigwigs-hate-paradigm-shifts-evangelists-and-integration-8070
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By: Julian Time Out On: 27/11/2009 10:54:11
"Drive traffic to the site" is an increasingly irritating cliche - usually repeated parrot like by people who are not really sure why they are doing it or how.

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