Join us for our last but not least bullet next week: Over ten years, the digital sector has thrown up some great clichés. Some phrases that are wearing a bit thin like ‘serial entrepreneur’, ‘internet visionary’, others metaphors, like ‘digital natives’. What’s the shallowest or most irritating cliché you hear in a digital context?

Thanks to John Butterworth, Dominic Carosa, Martin Dalgleish, Adam Dunne, Tony Faure, Steve Fanale, Paul Fisher, Guy Gadney, Lee Stephens, Hannah Schwartz, Liam Walsh, Jennifer Wilson and Jenny Williams.