LaVolta - Recruitment for the Digital Age

Digital Bullet 9 - The 2nd Screen





An interesting trend that has emerged in the past few years is the role of companion apps on a second screen. People are watching something on TV and using an app, usually on a tablet, to add another dimension to that experience. Seven has Fango, Nine has Jump-in, Ten has signed with Zeebox and the ABC has recently upgraded its iView app. So far, the primary function of these apps is to create greater audience engagement by enabling social media conversations about the show and to let users get more content and information relating to what they are watching. Do you think the second screen will become mainstream television viewing behaviour in Australia? Will the experience mainly remain social and informational as it has to date or will it go in other directions? For example, will e-commerce and the ability to instantly buy things we see on screen become important?



  Thanks to Feverpitch for all their help with this series






Digital Bullet 7 - Big Data


The role of data seems to be becoming increasingly important in the digital sector. We now have so-called ‘chief data officers’ at the major digital media publishers. The marketing departments of major brands have clever young data analytics people focused on the slicing and dicing of customer information to inform and target their ad campaigns. E-commerce businesses ensure that everything we do online is tracked, recorded, analysed, used to sell us something. So much data about our individual online habits and profile is available that new data companies like eyeota have been able to insert themselves into the digital media buying process  -- advertisers, media agencies and DSPs are now seeking to buy ad campaigns against particular audiences instead of inventory. What are some of the trends you see in the collection and use of big data? Are their issues or pitfalls we should be aware of?  Thanks to Feverpitch for their help on this series

Digital Bullet 6 - Agencies





The advertising landscape has changed radically in the past ten years. Not only has a massive part of the overall annual advertising spend moved online, but within that time digital marketing itself has also morphed and changed. While banners and e-mail campaigns still exist, search engine marketing, social media marketing, content marketing are now all part of the mix. Measurement, which used to be imprecise, is now much more possible and use of data is now crucial. What does all this mean for advertising agencies? How is their role changing? Will they still occupy the same prominent place in the value chain in five years time? How many different kinds of agency does a brand need to have?



  Thanks to Feverpitch Entertainment for their help with this series.


Digital Bullet 5 - eCommerce


We seem to finally be witnessing a genuine move towards e-commerce amongst Australian consumers. It has caused a lot of pain for some of our traditional bricks and mortar retailers. What are the trends you see for consumer e-commerce over the next few years? Do department stores like David Jones really have any value proposition to offer customers in the online space? Is the GST really an issue pushing online shoppers off-shore or are most people still buying from local vendors anyway? Will we see more brands selling direct to consumers online or will large consolidated e-tailers evolve to dominate the market?



  Big thanks to Feverpitch Entertainment for all their help on this series.

Digital Bullet 4 - Apps




Apps have become an extraordinary area of innovation in the past few years, initially triggered by the capability of smart phones and more recently the tablet. There are literally hundreds of thousands of apps available for iOS and Android users in particular. The rise of the ‘app-economy’ has given huge power to gatekeepers like Apple that approve and distribute apps and then take a big cut of any revenue generated from them. Is this proliferation and excitement around apps just a brief fizz in a bottle or is it genuinely the beginnings of a trend that will turn the digital world in significant new directions? Where do you see apps going in the next few years? What are the significant trends to watch? Will so-called ‘web apps’ take over from ‘native apps’?

Digital Bullet 3 - Patent Wars




Apple and Samsung have been having massive stoushes in courts all around the world. Battles over intellectual property, mainly patents but also copyright, have become the tech world's new normal. Companies such as Apple, Barnes & Noble, Ericsson, Facebook, HTC, Kodak, Microsoft, Nokia, Oracle, RIM, Yahoo! and many others are locked in massive ‘behind the scenes’ litigation and counter-litigation. What is the significance of these ‘patent wars’. How do they affect the strategic positioning of technology companies large and small? What impact does it have on innovation and on the products we, the consumer, get to use?



   Thanks to FeverPitch Entertainment for their contribution in this series.

Digital Bullet 2 - NBN Benefits?




There has been so much talk about the National Broadband Network and it has also become quite politicised. Assuming that the NBN gets built more or less as intended by the current government, what is an area of services that, as a result, might develop more quickly here than overseas? What is one particular area that you think the NBN will bring tangible benefits to Australians and why? Can you give some specific examples?



Thanks to FeverPitch Entertainment for their contribution in this series.

Digital Bullet 1 - Crowdsourcing & Crowdfunding




Crowdsourcing seems to be an area of innovation and creativity at the moment. The Australian and now international business, 99 Designs, is often held out as a great example. Others like freelancer.com and elance are well known. Crowdfunding is becoming prominent with Australia’s Pozible becoming more popular and sites like kickstarter.com and indiegogo.com have raised hundreds of millions of dollars for creative and other projects. Earlier this year the US Congress passed the Crowdfunding bill to make it possible to sell shares in companies under controlled circumstances. Here in Australia, we’ve recently seen the launch of AppVillage, a business which is based on crowdsourcing ideas, project management, design and software development to create apps.



We ask our Digital Bullet guests, what are some of the interesting developments they’ve seen in the crowdsourcing space. Where do they think crowdsourcing will head in the future? Would it make a positive difference to innovation if companies here in Australia could raise investment, not just loans, using crowdfunding?



   Thanks to FeverPitch Entertainment for their contribution in this series.