We’ve recently heard a lot about News and Fairfax having to cut back staff, with both of those organisations now firmly focused on trying to find a digital future for themselves. But the debate about which business model will prevail for digital media publishing still goes on – some publishers are having success with pay walls and a subscription model for content. Other publications are sticking with an advertising supported model. In five years time, will newspapers and magazines as we know them survive in print form or will they simply have either died or morphed into a digital-only form? Will the digital format be predominantly ad supported or subscription? What will the market look like?
Thanks to Feverpitch for all their help with this series.